A recrafted badge and supporting Brand World for Aston Villa Football Club. Giving the lion back his claws and threading the theme through every touchpoint.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/aa4d0b34-72a4-42c3-be83-8cb2247ba9a8_rw_1920.jpg?h=f1978e8b0c7e45dcbf2a81b7f879ec5e)
Working with Christopher Wormell to define the new lion rampant.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/e9a812a3-eabf-4f39-a4b3-e6d8c40dc5e8_rw_1920.jpg?h=5c60bb73bcc9712ed10e43fe0996aa7a)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/6ed98a2a-6a95-4f61-8f0b-72b31019d852_rw_1920.jpg?h=03e0ce856e26872e7129d781f9bb1853)
Image Credit: Christopher Wormell
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/8f08bbe3-b863-4123-8235-fbde9c8c923b_rw_1920.jpg?h=774231d2cfffc7ccfb82c4b64fe7c134)
A refined badge crafted to last and built for maximum legibility at varying sizes.
A supporting bas relief property developed by Smoke&Mirrors.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/d59c2ca6-9ade-48d1-bd36-295bababb72d_rw_1920.jpg?h=6b9ac9d2192f2b94309c38ce3c32de0c)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/b4f4a5f7-bac9-462d-b067-e17ad0ecedf2_rw_1920.jpg?h=d26397dd9563dece228f13a9c051cffc)
Bespoke alphabet and iconography integrating the lion's claw.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/08071df0-fb95-4ab9-988e-cf06bc677af4_rw_1920.jpg?h=71b0dce10ae72afa49eec7964892fceb)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/7df2a793-c54c-44c8-89c7-76f2dad048f0_rw_1920.jpg?h=93e66f13a28fe1fec9b8a8e077c79a38)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/bbc5c1fd-7e44-48eb-9c4f-669c43816c8f_rw_1920.jpg?h=7f0cde1b87f8c5d5f645fa30ebb7a6e4)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/24514282-51ac-47c7-936c-1cd4691ded7b_rw_1920.jpg?h=26b31449acc1679b9dfb286d06e5f1f7)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/20d5155d-2b72-41a5-8f0d-fa37d152d992_rw_1920.jpg?h=480267a129735ab11b827da6e5f1baa3)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/7be32f5a-6a6b-47f1-a098-033661168f7e_rw_1920.jpg?h=38e49e03fb7f34bc1698b706915b10e0)
Printed Collateral.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/050240a9-90f4-47fc-b6ca-148d9daadf76_rw_1920.jpg?h=922a2eefea1d30ed1757acd83a689ce9)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/defcc7c7-9616-49e6-b37c-0e750469a2fb_rw_1920.jpg?h=d8d1431a00356ea324e8614bb554a1fe)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/e5aee49e-fddd-4b62-a527-0bb2a575b6c1_rw_1920.jpg?h=73ef708547c8de432098bf5d4feefe82)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/cbdd4459-d1f8-4d15-8265-a579a0aa6cdc_rw_1920.jpeg?h=fc6abd3f8aa9858049003172dbc149b3)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/1f285885-cc64-4c12-9297-9b65671d8db0_rw_1200.jpg?h=f55ca5b666ced13f2cc7470810fa32ee)
AGENCY
Credits
3D Property: Smoke&Mirrors London
Woodcut Illustration: Chris Wormell
Embroidery: Hand&lock