​​​​​​​A recrafted badge and supporting Brand World for Aston Villa Football Club. Giving the lion back his claws and threading the theme through every touchpoint.

Working with Christopher Wormell to define the new lion rampant.
Image Credit: Christopher Wormell

A refined badge crafted to last and built for maximum legibility at varying sizes. 
A supporting bas relief property developed by Smoke&Mirrors.

Bespoke alphabet and iconography integrating the lion's claw.

Printed Collateral.


3D Property: Smoke&Mirrors London
Woodcut Illustration: Chris Wormell
Embroidery: Hand&lock

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