Rebranding Nuffield Health, the UK's largest healthcare charity. Developing a new guiding strategy, a new visual operating system based on three tonal principles expressed through motion, static and layout flexibility.​​​​​​​
3D animation and still asset created with The Mill to evoke three Tonal Principles that encompass every line of service from Nuffield Health.
Nuffield Health Sans recrafted in three weights with Colophon
Application style flexibility, aligned with the Tonal Principles.
Motion behaviour defined by the Tonal Principles.
AGENCY
Credits
3D Motion Property: The Mill
Typeface: Colophon
AWARDS
Transform 2020 — Best Healthcare Branding