Rebranding Nuffield Health, the UK's largest healthcare charity. Developing a new guiding strategy, a new visual operating system based on three tonal principles expressed through motion, static and layout flexibility.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/2eddb38e-4d5e-4450-97f3-71273eb8dd7a_rw_1920.jpg?h=3111a6186e86e4cc0db6da508bd7949b)
3D animation and still asset created with The Mill to evoke three Tonal Principles that encompass every line of service from Nuffield Health.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/d3ea8eb7-05e8-4064-b0f3-4e35d6b91ac4_rw_1920.jpg?h=8c45dbbea4634fc5afc7de8f75bf5a93)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/bdd0deb0-affc-4189-8c93-820e9fffc297_rw_1920.jpg?h=0ce214b1377e053ef4c7bf3b873dbd62)
Nuffield Health Sans recrafted in three weights with Colophon
Application style flexibility, aligned with the Tonal Principles.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/4f363e6d-5375-43ac-b5f8-9b954d693862_rw_1920.jpg?h=d4d1f1e27e29b16377bd125d25004834)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/b9dd5042-dc10-4715-9c16-b70d7bf3b11b_rw_1920.jpg?h=48c83054369eb2a3eb32ebb8330e56aa)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/6c89d458-6ede-4999-bb1d-42bc61633360_rw_1920.jpg?h=1b1239de392481df9c2dc40fd4b56a28)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/e296d46e-85c3-4dfa-ae51-ce1f7ff85522_rw_3840.jpg?h=a4aba42fbf95be8d4a8267e23a54369d)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/fc081e77-da6d-4f28-be0f-87f7bb7eb9bb_rw_1920.jpg?h=e80c3bbfcfae48613cd3a2a57541b621)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/2ed94d38-75f1-47ad-9545-142f8ba65dd5_rw_1920.jpg?h=4ece8c75532cd6d4f1205bc7254cd1bb)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/0f2c9de6-5e29-42cb-93d7-43f093f45a3f_rw_1920.jpg?h=eab05e7e1e46bd12c4c0a4808a679b68)
Motion behaviour defined by the Tonal Principles.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/bc458351-e89d-4c77-8ee5-c4baaa263cdd_rw_1920.jpg?h=97bac5970c3088669d158cdbb35300e0)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/4a7dbe8f-5f1e-4b84-adfe-a7abe51e19ac_rw_1920.jpg?h=ea72de16006c0d1cf783c7018bca1695)
AGENCY
Credits
3D Motion Property: The Mill
Typeface: Colophon
AWARDS
Transform 2020 — Best Healthcare Branding