We worked with the iconic TGI Fridays to redefine their Brand World — both visually and verbally. Bringing back the iconic red and white stripes from the restaurant's original site in Manhattan, NY, developing a new responsive logo and supporting identity elements.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/6911738f-7326-4800-b94a-5738e8111625_rw_1920.jpg?h=2213a1f8120b110dcc8c12f510d8f0a2)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/8793d874-6257-44ef-a5ac-887dd824ebeb_rw_3840.png?h=669c90bb110fc2a3b3e250b4d2872a6a)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/9f82053b-2cf0-48b6-97c2-3fb6d619b213_rw_1920.jpg?h=9da0a3f38681c0a56ed457a5f6dc1f2f)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/2618def0-c38e-4a54-9aef-7616c0259182_rw_1920.png?h=a17c432c826066e225ce3e0617045ac9)
A new bright, vibrant and fun photographic direction.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/c8aefd73-e691-4a03-9c57-6656cfcdb6cf_rw_1920.jpg?h=8faf94bb785b5f79a7c504c4e994f773)
Visual assets steeped in heritage, recrafted for the future.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/7200aa05-1f9f-44fb-91a2-704ee3ed2de3_rw_3840.png?h=f900f3897e75df5f3297b6abd2903e56)
Built to live on screen.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/006190c9-92a0-4f7d-b1cf-e9f11aafdc18_rw_1920.jpg?h=72d435a3f265cfbb2086229c41e96f9d)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/e9086fea-2781-41f5-81ae-3814ceff076e_rw_1920.jpg?h=575cb3fb28d9e77b0652e30ef3d878fc)
Performing in print with extended typefaces for menu design.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/99ec31f8-1daa-41b1-9b31-4ef102a2b761_rw_1920.jpg?h=dcc9f5ed7ce7966912dd1f074026d9ae)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/4443d9a2-16c8-4c8e-a990-e10adfbe4dbd_rw_1920.jpg?h=8b538f6ca0f5f27001292d988a67ca12)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/574fba25-4adc-44ba-935d-1be638bca39b_rw_1920.jpg?h=3a8090dbb4b2167f9bcbb4ae435b20e4)
Branding every product with those iconic stripes from 1965, designed to sing out on social channels and be instantly recognised.
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/b41ca9be-aac6-4769-9974-972c99e73aa0_rw_1920.jpg?h=87ae68586e7ea81b7fa389f90f4129dd)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/532000a8-ae0b-4343-aa8e-f177f44beba5_rw_1920.jpg?h=71b58cfaa21dd68ba105cc8831a8628f)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/220de9a7-9156-444a-8cd2-846c7b8ed135_rw_1920.jpg?h=8a2ea32c01f8332b258b04fb969c0242)
![](https://cdn.myportfolio.com/089cfef8-6f39-4ef6-98f2-bf67ff38175c/2a4ba08d-3a1b-4124-bfc2-e182b1fdbeb0_rw_1920.jpg?h=b256d52d862082f48fa3c6260badad55)